NYC New York Color Signs Demi Lovato as Global Brand Ambassador

N.Y.C. New York Color SIGNS, Multi-Talented Recording Arist,

DEMI LOVATO AS

FIRST-EVER GLOBAL BRAND AMBASSADOR

NEW YORK--September 26, 2014 -- Coty Inc. announced today that multi-platinum selling recording artist and actress, Demi Lovato is joining N.Y.C. New York Color as its first-ever Global Brand Ambassador. The multi-talented performer will be featured in global marketing and social media campaigns to support N.Y.C. New York Color cosmetics and nail enamel lines.  Lovato, who just kicked off her World Tour, will appear in her first N.Y.C. New York Color advertising campaign at the start of 2015. With her fearless, playful attitude towards beauty, Demi Lovato emulates N.Y.C. New York Color’s mission to deliver fashionable, innovative, yet budget friendly go-to beauty essentials inspired by the hottest trends from the New York fashion scene.

“We are thrilled to welcome the talented Demi Lovato into the N.Y.C. New York Color family,” comments Johanna Businelli, Chief Marketing Officer, Color Cosmetics, Coty Inc. “Demi’s youthful, modern sensibility, audacious style and wide-reaching appeal make her the perfect choice to represent N.Y.C. New York Color on a global scale. Her impressive social influence will also help us to further engage with a new generation and Demi’s fans.  Demi’s accessibility and willingness to play with color and fashion trends embodies the spirit of N.Y.C. New York Color.”

 “I’m really excited to be partnering with N.Y.C. New York Color,” says Demi Lovato. “Their products make playing with different looks and trends fun, easy and affordable by all!”

Lovato will represent the full range of N.Y.C. New York Color products, including eye shadow, mascara, lip color, face powders and nail polish. As the face of N.Y.C. New York Color, Demi Lovato will be featured in global multimedia campaigns including print, digital, in-store and social media platforms. Exclusive behind-the-scenes content from Lovato’s campaigns will be available on NewYorkColor.com and N.Y.C. New York Color’s social media channels.

About Demi Lovato

Demi Lovato is a singer, songwriter, and television star with a fan base that includes over 24 million die-hard Twitter followers and 36 million fans on Facebook.  She is a platinum-selling recording artist whose latest album, Demi, hit #1 on iTunes in over 50 countries around the world.  The lead single, "Heart Attack," earned Platinum status just ten weeks after its launch.  Demi is about to embark on her WORLD TOUR and recently wrapped her first headlining and sold-out NEON LIGHTS TOUR, which was named after her platinum single and Top 5 radio hit off her album, Demi.  In addition to her musical accomplishments, this past year, her book, "Staying Strong: 365 Days a Year," became a New York Times best-seller; she returned to television as a judge and mentor on "The X-Factor" and starred in Fox's hit series "Glee."  She is an outspoken advocate for young people everywhere.  She has become a role model by talking openly about her personal experiences and speaking out against bullying among other issues.  She serves as an official Ambassador for We Day and the organization Free The Children. She has recently launched The Lovato Treatment Scholarship Program, which helps people struggling with mental health and/or addiction issues cover the cost of treatment.

About NYC New York Color

N.Y.C New York Color was created in 1999. Instantly redefining the US budget cosmetics category, it offers exciting innovation and great quality, packaging and shades that reflect the beating heart and energy of the city. Inspired by latest fashion weeks and NY trendsetters, N.Y.C New York Color has established itself as a favorite amongst young color lovers. Sold in 14 markets worldwide, N.Y.C New York Color aims to be the brand that cascades the most fashionable make-up products from runway to beauty stores at budget prices with no trade-off on quality. It’s New York Fashion Beauty now accessible for all!

About Coty Inc.

Coty is a leading global beauty company with net revenues of $4.6 billion for the fiscal year ended June 30, 2014. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, skin care, color cosmetics, and body care products sold in over 130 countries and territories. Coty's product offerings include such global brands as adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.