Wednesday, December 31, 2014

Zoya's Naturel Satins Press Release

satins
MEDIA INFORMATION
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ZOYA NATUREL SATINS
The next generation of Zoya Naturel is almost here! Introducing, Zoya Naturel Satins, a collection of six new, neutral nail polish colors in an ultra-wearable, low-sheen, chic satin finish. A hybrid between matte and glossy polishes, the new Zoya Satin* formula provides opaque coverage and is longer lasting than traditional matte shades. The flawlessly smooth
finish hides imperfections and creates a luxurious, satin finish nail look.
 

·      ZP782/Leah: Lavender tinged taupe, exclusive Zoya Satin* finish.
·      ZP779/Rowan: Creamy suede taupe, exclusive Zoya Satin* finish.
·      ZP781/Sage: Mossy sage green, exclusive Zoya Satin* finish.
·      ZP778/Tove: Misty slate grey, exclusive Zoya Satin* finish. 
·         ZP780/Brittany: Rose mauve cream, exclusive Zoya Satin* finish.
·         ZP783/Ana: Light toasted almond, exclusive Zoya Satin* finish.
 

*Zoya Satin is not intended to be worn with a top coat. For best results: Prep nail with Zoya Remove Plus Nail Polish Remover, apply base coat and finish with 2 thin coats of any Zoya Satin Nail Polish.
AVAILABLE 01/15/15!

ZOYA IS THE HEALTHY COLOR OF FASHION!
$9 (US), Available in top salons, spas and on zoya.com
 
WANT MORE?
COMING SOON -  Zoya Satin Seal Topcoat!
Turn any color into an elegant Satin finish beauty with just one coat!

Wednesday, October 29, 2014

Zoya's No Trick Just Treats Promo Press Release



No Tricks, Just Treats!
Forget the tricks - today it’s all about the TREAT! We want you to have an extra Happy Halloween, so let’s set aside the creepy costumes and horror films (at least for a minute) and focus on our favorite part - the goodies! Now you can treat yourself with any 3 Zoya Nail Polish shades for just $15. With Zoya's selection of over 300 different shades in a variety of flawless finishes, you'll be ready to dress up your nails beyond Halloween!

Get ANY 3 Zoya Nail Polishes for $15
NOW (10/29/14) – Sunday, November 2 (11:59pm EST).
http://www.zoya.com/content/category/Zoya-Nail-Polish-Halloween-Treats.html

Use Code:
ZOYATREATS

How it works:
1. Add at least three nail polish colors to your shopping bag along with any additional items you would like to purchase.
2. Enter code ZOYATREATS into the coupon code field and press “Apply Code”.
3. Complete check out, review and submit order.
Share the spirit of Halloween with your friends - Tag and share using #ZoyaTreats so no one misses out!
*Terms and Conditions
Valid online only at www.zoya.com through 11/02/14, 11:59pm EST. Not valid in conjunction with other coupons, codes or promotions. Shipping & Handling fees apply. Continental US only. Excludes Zoya Nail Treatments and Color Spoons. Art of Beauty is not responsible for incorrect addresses, credit card entry errors, web related issues or any errors associated with declined credit cards. Returns or exchanges of promotional items not permitted. Code must be entered at time of purchase. One code per account - code cannot be reinstated for canceled orders. Please allow up to 4 weeks for processing if volume warrants it.

Monday, October 27, 2014

Zoya Color Laboratory Press Release



Are you "MAD" for Zoya?! Now's your chance to bring the color of your dreams to life! Step inside our virtual color labooooooratory (muahahaha) to experiment with color and finishes to "mix" your very own shade. The Zoya color animator offers various pieces and parts (finishes, opacity and hues) to play with - feel free to use the description section to elaborate on your masterpiece. Give your creation a name, submit it, and there's a chance we will bring it to life!


NOW - Thursday, October 31st (10:00am ET) Piece together your creation for a chance to have it custom created just for you! The highest voted shade will win, so don’t forget to share your creation with your friends and family after it's been submitted!
How It Works:
  1. Go CRAZY! (You know we are) Create a custom shade using the Zoya Polish Animator
  2. Name your creation and describe any additional elements you would add to the polish.
  3. Submit (and don't forget to share!) your custom shade for a chance to bring it to life! Have more than one color you’re mad about? Create as many as you'd like!
  4. One winner will be selected on October 31, 2014 at 9am EST
*Terms and Conditions
Purchase not necessary to enter. Valid Art of Beauty account required in order to participate. Enter NOW through 10/31/14 (9:00am ET).
One winner will be selected and contacted by 5pm ET 10/31/14. Please allow up to two weeks for production of custom shades. Winning shades will be created based on Zoya's Creative Director's interpretation of the description and cannot be returned, exchanged or duplicated at a later date.

Monday, October 20, 2014

Zoya's Wishes Winter/Holiday 2014 Press Release

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MEDIA INFORMATION

Wishes really do come true with this magical new nail polish collection for Winter/Holiday 2014! Zoya Wishes** is a densely pigmented assortment featuring both traditional and Magical PixieDust formulas in coordinating color combinations that can be worn alone or combined into stunning combinations, no matter how you wear them, this collection delivers a fanciful way to celebrate the season!
 

·          ZP766 - NORI: Sapphire blue Magical PixieDust* with holographic hex glitter, perfect for any holiday festivity.
·      ZP767 - THEA: Deep amethyst Magical PixieDust* with an orchid flash, packed full of party-ready holographic hex glitter.
·      ZP768 - IMOGEN: Black crystal Magical PixieDust* with holographic hex glitter, just add an LBD and you’re off!
·          ZP769 - PRIM: Velvet blue metallic, with a full coverage, high-density pigment and buttery smooth application.
·          ZP770 - HAVEN: True holiday plum liquid metal with a thin vein of orchid for added brilliance.
·          ZP771 - WILLA: Full-coverage, onyx black cream. 

* Zoya Magical PixieDust is textured, matte and sparkling. No base coat and top coat required.
PRE-ORDER STARTS 10/20/14!
SHIPPING DATE 11/01/14.
ZOYA IS THE HEALTHY COLOR OF FASHION!
$9 (US) Standard Colors
$10 (US)  - PixieDust Colors
Available in top salons, spas and on zoya.com

Tuesday, October 7, 2014

NYC's Midnight Beauty Collection Press Release

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VAMP IT UP ON HALLOWEEN WITH THE NEW MIDNIGHT BEAUTY COLLECTION   
FROM NYC NEW YORK COLOR
 
THINK: The hottest shades for Halloween
 
WHAT IT IS:  Everything you need to be Queen of the Night. This Halloween, turn up the drama with the new Midnight Beauty collection from NYC New York Color. From sultry eyes to shimmering nails, this collection is full of vivid colors you’ll want to sink your teeth into at a price that won’t take a bite out of your wallet.  With sky-high volume mascarapigment-packed shadows and lipsticksbold eyeliner and lashes, and never-chip nail colorNYC New York Color lets your bring out your wild side…at least until the sun comes up.
 
 
The latest eye-catching favorites include:
In A New York Color Minute Nail Polish ($1.99): Specially formulated to dry quickly, this nail enamel has a hint of shimmer for depth. Four limited-edition hues are infused with magnesium, iron, copper, and calcium to strengthen nails, with a shiny finish that will dazzle your victims. Shades include Black Elixir, I Am Not AffRed, Animal Instinct, and Smoky Top Coat.  
 
 


Expert Last Lip Color ($1.99): High-intensity color in four just-bitten shades. The rich, creamy lipstick goes on smooth and lasts for up to six hours, and never feathers or bleeds. With a color-matched component, these heart-stopping hues with long-lasting shine will stay on all night long. Colors include Red or Alive, Immortal Vixen, and Dark Rebirth.
 
 
 
 Individual Eyes Custom Compact ($4.99): These sultry shadow collections are specially coordinated to intensify and enhance your eye color. With a formula that contains nourishing Vitamins A and E, with Green Tea extract, these silky powders blend smoothly and evenlyEach shade can be worn alone or blended, and kits include a double-ended professional applicator and step-by-step instructions to help you create your Halloween look. Colors available include Hate the Light and Vampiress.
 
  
Big Bold Curl Mascara ($4.99): Amp up the drama with this bold mascara in Extreme Black for clump-free, perfectly-curled impact. The innovative curved brush plumps and shapes lashes, delivering twelve times more volume and up to 99% more lift with a single stroke. With a formula that’s smudge-proof, smear-proof, and flake-proof, lashes stay gorgeous for up to 16 hours.
 
 
Liquid Eyeliner ($2.99): Get irresistible eyes with this long-lasting, creamy eyeliner. Go from a subtle line to a bold statement in a flash with the easy-control, flexible brush that makes precise application a snap. Intense color glides on easy and dries fast, with a hypo-allergenic formula that never smudges.
 
 
Self Adhesive Eyelashes ($2.99): Cast a spell with glamorous sparkle lashes. With just a touch, they go on and stay on for instant length and drama. The flashy fringe shimmers with every wink, with a sparkle that will leave your victims dazzled. Available in Natural Black.

Monday, October 6, 2014

Sally Hansen Halloween 2014 Collection Press Release

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Halloween 2014 Collection
 
Insta-Dri Fast Dry Nail Color ($4.99): Fast Dry Nail Color for high-speed style. Available in  Pumpkin Queen, Scaredy Matte, Omghost and Night Fright,
 
Salon Effects Real Nail Polish Strips ($9.99):  The no dry time nail polish strips now available in Skull and Crossbows, Hallowscene, Kiss my face and Little Black Lace
 
 
Big Glitter Top Coats ($5.99): Top coats that bring extra dimension and style to your nail color. Available in Dressed to Thrill and Costume Glitters
 
 
 
Fuzzy Coat Textured Nail Color ($5.99): Transforms yoru nails with 3-D fabric finishes and amazing texture. Available in Witch-ful Thinking and Fur-ankenstein
 

Wednesday, October 1, 2014

China Glaze's Apocalypse of Colour Press Release



China Glaze® Introduces Six Limited Edition Shades for Halloween 2014

Run for your life this Halloween as China Glaze® unleashes the Apocalypse of Colour. Design an immortal manicure fit for the undead with this mix of scary shimmers, ghoulish glitters and terrifying top coats. Create a spine-chilling look with the six-piece limited edition collection, all the way down to your fingertips and toes.

The horrifying hues in the Apocalypse of Colour collection include:

·         Rest in Pieces: Festive fall glitter combination of copper, gold and black

·         Getting to Gnaw You: Dark black polish with hints of orange glitter


·         I Love Your Guts: Blood red with specks of black


·         Don’t Let the Dead Bite: Nude base with sporadic red glitter pieces to look like blood splatter across your finger tips

·         But Of Corpse: Gruesome green with specks of black

·         Ghoulish Glow: Glow-in-the-dark top coat


China Glaze® Apocalypse of Colour is available now as individual bottles and special 6-piece and 3-piece gift sets at fine salons and beauty supply stores including Sally Beauty and Ulta.

China Glaze® is free of DBP, toluene, and added formaldehyde.

China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlaze), Twitter (@ChinaGlazeOfficial) and Pinterest (pinterest.com/chinaglaze), #CGApocalypse

China Glaze® is a division of American International Industries.

About American International Industries
For 42 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women.  Our product lines include Andrea, Ardell, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, It’s So Easy, LASH BeLONG, Nail Tek, No Tweeze/Micro Tweeze, 'N Rage, Poshe, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit www.aiibeauty.com.
 
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